X App Installs Plummet on Android While iOS Sees Growth

X's mobile app performance diverged sharply between platforms in July 2025. Android installations cratered 44% year-over-year globally, while iOS downloads grew 15%. This widening gap dragged overall mobile installs down 26% from 2023 levels.

The Android app's longstanding stability issues appear to be taking a toll. New product head Nikita Bier - known for building successful youth-oriented apps - has pledged to address these problems head-on. His 'Android Dream Team' initiative aims to rebuild the troubled client from the ground up.

Despite Android's struggles, X's iOS business shows resilience. The platform recently notched a record week for installs on Apple devices. Where departing Android users are migrating remains unclear - neither Bluesky nor Threads appear to be absorbing them in significant numbers, though Meta's Twitter rival continues gaining ground in daily active users.